We love to give a shout out to our AFA members! Here’s a great story on what can happen when you are willing to look at things in a different light. Congratulations to the Morris family on the new addition to their business!
Arnie and Shirley Morris have been successful quail egg producers for the last three decades. From their Ardrossan, Alberta farm, they supply western Canadian retailers with about 10,000 of these delicate eggs each day.
When the opportunity to sell quail meat arose, they knew ramping up their production would be no problem. Finding a processing facility for the tiny birds was another matter.
“Processing plants don’t really have the equipment to handle small birds,” says Shirley Morris. “We made so many calls, and just couldn’t find a plant to do it. We knew we weren’t the only producers looking for this, and that there was demand for it.”
Where others saw closed doors, the Morris family saw potential. They decided to buy a custom mobile processing plant and became quail processors themselves. Inside the 28-ft. trailer, they can process quails, game birds and chickens plus create packaged meat for consumers.
“For other farmers that raise chickens or pheasants, we’ll bring the processor to them,” Shirley says. “It can also be a way to bring this great-tasting, high-quality meat to chefs and restaurants.”
As Shirley explains, the mobile plant gives them a unique way to take advantage of new markets, like the farm-to-table movement. They can process up to 600 birds a day, plus vacuum-seal the meat and sell it either fresh or frozen.
Growing this side of their farm business has not been all smooth sailing, but Shirley notes they have some terrific support both on and off the farm. Their children are now involved in the processing business.
The Morris family also works closely with provincial meat inspectors to ensure the product meets the highest quality standards plus regulations for food safety, packaging and labelling. Shirley also credits Alberta Livestock and Meat Agency (ALMA) and Alberta Federation of Agriculture (AFA) staff as being instrumental in helping get this venture off the ground.
“This was a new area for us, so we had a lot of questions,” says Shirley. “AFA staff spent so much time helping us find the information we needed. We are so grateful for everyone’s help. It’s great to see what you can do with just 30 acres.”
The Morris family farm was also recently featured in The Western Producer. Click here to see the story and a video tour of the trailer!